The concept for festival art direction this year was inspired by ‘Honey I Shrunk The Kids’, a movie that was prominent in my years growing up a kid. With Grow Your Own we always try to tell a story through the artwork and reflect not only the music that is curated for the year but The Growers aspect as well. This year we featured local bee keepers hence the bee’s. I also was inspired by old Big Day Out posters with bold graphics and the lineup place in parts of the poster that aren’t traditional. I also wanted the poster to reflect that time of year with so many people on hot East Coast Summer road trips..
The second poster was for an art show I curated at the festival featuring some of the Artists playing as well Artists who create rock posters and records covers.